A leading player in the luxury industry, Prada Group is an experimental workshop of ideas.
Unfettered by preconceived style codes, the creations of the Group’s brands represent the answer to the exploration of society, at the same time, serving as precursors and pioneers of ever-changing scenarios. A perspective that places at the heart of its inspiring and operative principles basic values as uncompromised quality, valorisation of labour and freedom of creative expression.
The history of the Group begins in 1913 when Mario Prada, Miuccia Prada’s grandfather, opened the first Prada store in Milan.
Located in the prestigious Galleria Vittorio Emanuele II, the exclusive Prada boutique offered luggage and luxury goods manufactured with the finest artisanal techniques, using exquisite materials.
The boutique soon establishes itself as elegant shopping destination for the most prestigious Italian and European costumers, consolidating its role in 1919 with the title of Official Supplier of the Italian Royal House, which allows the brand to include the House of Savoy coat of arms and knotted rope design in its trademark logo.
The hallmark styling of this world-renowned fashion leader denotes high quality with a dedication to innovation and a strong tradition of craftsmanship.
Prada is synonymous with an understated style that has always anticipated, and often dictated, new trends. Prada sunglasses use only the finest materials to strike the ideal balance of form and function.